A new column by Ukrainian journalist and media coordinator of the “USB” Association, Svitlana Prokopchuk, for Journal B.
In Ukraine, “being a little late” is considered normal, while in Switzerland punctuality is part of culture and respect.
Ukrainian time is like rubber: flexible and dependent on circumstances.
Swiss time is like a clock: clear, structured, and predictable.
👉 For Ukrainians living through the war, planning is a luxury: “If God gives the day – He will give the bread.”
👉 For the Swiss, it is a way of life: from work to holidays, everything is scheduled in advance.
Punctuality shapes not only professional image but also trust in friendships.
The simple lesson: time is not just hours and minutes, but also an attitude toward people.
Read more: https://journal-b.ch/artikel/kaffee-croissants-und-praezision/
Illustration: David Fürst
