Understanding Each Other: “Between Coffee, Croissants and Precision: Time through the Eyes of Ukrainians and Swiss”

Text: Svitlana Prokopchuk

A new column by Ukrainian journalist and media coordinator of the “USB” Association, Svitlana Prokopchuk, for Journal B.

In Ukraine, “being a little late” is considered normal, while in Switzerland punctuality is part of culture and respect.
Ukrainian time is like rubber: flexible and dependent on circumstances.
Swiss time is like a clock: clear, structured, and predictable.

👉 For Ukrainians living through the war, planning is a luxury: “If God gives the day – He will give the bread.”
👉 For the Swiss, it is a way of life: from work to holidays, everything is scheduled in advance.

Punctuality shapes not only professional image but also trust in friendships.
The simple lesson: time is not just hours and minutes, but also an attitude toward people.

Read more: https://journal-b.ch/artikel/kaffee-croissants-und-praezision/

Illustration: David Fürst

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